New Zealand made fashion brand, Avoca, wanted to bring their campaign shoot right down to earth. Titled ‘Nature’s Edge’, we worked with them to showcase their luxurious knitwear in rugged, raw, and local landscapes. With the mist of the morning, their softly brushed wraps tangled beautifully in the moody Sandfly Bay. At sunset, the soft pinks and blues were a perfect complement to the skies over Brighton Beach.
Their campaign shoot encompassed their celebration of natural fibres, and dedication to being made in New Zealand. We loved bringing their vision to life, and telling their brand story through photography and film.